4th ART4MORE '10

4th ‘Art for More’ Festival 2010

Annual International Festival by K.S.D.E.O. Edra

In Celebration of World Mental Health Day

9-10 October 2010


Yoga Bala Venues, 5-7 Riga Palamidou St, Psyrri

Pedestrian Precinct in Riga Palamidou St, Psyrri

Thyra Technis Multi-Purpose Venue, 14 Sarri St, Psyrri


View the portfolio of works at the 4th ‘Art4More’ 2010

‘Art4More’ is an innovative international festival held in celebration of World Mental Health Day (10 October). Every year, the festival hosts modern internationally acclaimed works of art reflecting the themes of equality and human rights. 2010’s festival was planned in accordance with the city and its dynamics, inviting visitors to get actively involved in promoting greater public awareness.

Social Design Exhibition

9-10 October 2010, Yoga Bala, 5-7 Riga Palamidou St, Psyrri and the adjoining pedestrian precinct.

Featuring socially sensitive posters of scientific and artistic interest, the exhibition brought poster designing and social concerns together and explored how this art contributes to triggering rapid social change to our everyday world. The exhibition illustrated Greek and foreign artists’ interest in designing for social, rather than commercial, purposes. It aimed to foster active collaboration and fruitful exchange of ideas between designers and social service agencies. Visitors to the festival had the chance to meet with the work of Luba Lukova and Nuno Coelho, two of the world’s top designers, as well as with that of Greek designers, both through the tribute paid to ‘Dimiourgika Kimata’ (Creative Waves), an action created by the Greek Graphic Designers Association, and through individual contributions. Thinkpublic and Identitades Social Design Agencies, based in England and Mexico respectively and specializing in social design services, also took part in the exhibition.

Socially Sensitive Games

Enjoying the hospitality and comfort the couch-furnished exhibition space offered, many of the visitors got the chance to spend some more time playing the two socially sensitive games ‘With No Taboos’, designed by Haroula Karatza, Nikolaos Pesyridis and Ilias Tsiridis, and trying to solve the social puzzle made by Yianna Thodi.


The 4th ‘Art4More’ Festival, in association with Viomatiki Skini group of Thyra Technis venue, featured a host of events and improvisational performances starting at Thyra Technis and extending to the pedestrian precinct in Riga Palamidou Street. All the events were once again thematically linked to social issues and concerns, aimed to effectively intervene in and convert the city public space to a place of action and artistic expression.

Drawing together a selection of creative talent of both well-known and new singers, a show was set at the end of each evening to delight visitors to the festival. Stelios Davaris, Vasiliki Karakosta, Joanna Drigo and Iliana Tsapatsari’s gentle voices enthralled audiences at the performance given at 22.00 on Saturday 9 October 2010 at the multipurpose Thyra Technis venue, while DJ Manu, regular DJ at Loop Bar, Almodobar and Swing bar, and Director’s Cuts band made an appearance at the party held at 22.00 on Sunday 10 October 2010 at the multipurpose Yoga Bala venue.

The festival took place under the auspices of the Greek Ministry of Health and with the support of Athenian Brewery and SmartPrint.


4th ‘Art4More’ 2010 Flyer

4th ‘Art4More’ 2010 Supporters:


4th ‘Art4More’ 2010 Highlights

The festival welcomed interest from the following agencies providing healthcare and mental healthcare services in informing and sensitizing visitors on mental health topics:

KEELPNO: Hellenic Center for Disease Control & Prevention

Society of Social Psychiatry and Mental Health

Association of Mental Health Service and Social Support ‘Anima’

Special Thanks

For their contribution to the success of the festival, Edra would like to express special thanks to:

1) Viomatiki Skini

This team of artists and professionals in journalism, advertising, marketing and production seeks to increase and shift public interest from personal to collective issues by fostering a culture of cooperation and open communication through art. The team was first invited to join the festival in its fourth year running (2010). Further collaboration was also fostered through united action by Fanis Kafousias, Viomatiki Skini’s choreographer, art director and creator, Edra, Yoga Bala, the Municipality of Athens and the Ministry of Health, Social Solidarity, Sports and Nutrition. Viomatiki Skini takes an active interest in working with and bringing together agencies and groups engaging in art, science, education, entertainment and information, with the goal to stimulate activities dictated by a balanced co-existence of spirit and experience. There is much potential in today’s world. Viomatiki Skini realizes it by putting Greek culture into action and making the most of innate drives for co-existence and multi-level development of body, emotion, expression and society.

2) Visitors to the festival

3) All artists and groups who offered their unconditional support, as well as to partners and sponsors


Maritina Kontaratou

Head of Cultural Management

Tel: +30 210-5901243, Mob. +30 6942056334

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Aristea Goutsiou

Head of Public Relations & Social Marketing

Tel/Fax: +30 210-5913826, Mob. +30 6936784724

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Organising Team:

President of K.S.D.E.O. Edra Organization

Maria Kerasoglou

Scientific Responsible of K.S.D.E.O. EDRA

Alexandros Ikonomou


Arts Management & Curation of ‘Art for More’ Festival

Maritina Kontaratou

Head of Cultural Management & Curator


Pulbic Relations & Festival Promotion

Aristea Goutsiou

Head of Public Relations & Social Marketing


Stavros Theodorakopoulos

Pulbic Relations & Social Marketing Department


Concert Management

Anastasia Atzamoglou

Aristea Goutsiou

Head of Public Relations & Social Marketing


Spot by "ΕΔΡΑ"

8th Art4more